Consumers in the U.S. rely on labels that say “natural” when purchasing products such as toothpastes. Consumers are even willing to pay extra money to buy products that are labeled “natural”. Unfortunately, some companies deceive consumers into buying their toothpaste by labeling their toothpaste as “natural” when, in fact, they contain heavily processed chemical ingredients. Tom’s of Maine Inc. was recently sued for allegedly misleading its customers into believing that its Tom’s toothpaste only contained natural ingredients when it contained sweetener xylitol and the cleaner compound sodium lauryl sulfate, both of which are heavily processed ingredients.
Finklestein, Blankinship, Frei-Pearson & Garber, LLP. is actively investigating a potential class action against Tom’s of Maine, Inc. If you or someone you know purchased Tom’s toothpaste, please contact us to discuss your legal options.