You may be able to participate in a class action lawsuit.
They whey protein industry is a growing and extremely competitive business environment. Super Advanced Whey Protein contains two types of whey protein; whey protein concentrate and whey protein isolate.
These products were sold in California, Florida and Pennsylvania.
In an effort to reduce protein manufacturing costs, the companies, NBTY, Inc. Nutrition, Inc. and Healthwatchers, Inc., add cheaper free form amino acids and non-protein ingredients to increase the nitrogen content of the Products’ protein powder. Nitrogen is the “tag” used by a common protein content test to determine the amount if protein in a product; but this is neither a direct measure of the actual protein content in a product nor a measure of the type of nitrogen containing compounds in a product.
This act is commonly referred to as “protein-spiking”, “nitrogen-spiking” or “amino-spiking”. As a result of the companies’ practices, the consumer is left with a product that contains approximately 30% less whey protein than the companies represented.
The products have been condemned by the American Herbal Products Association (AHPA) and criticized by General Nutrition Centers, Inc. for misleading consumers. According to GNC, consumers cannot be sure that they are getting 100% protein in their products since companies do not always show how they figure total grams of protein per serving.
Despite the knowledge that “protein-spiking” is misleading to consumers, the companies continue to advertise, distribute, label, manufacture and market the Products in a misleading and deceptive manner.
If you or a loved one has purchased Body Fortress Super Advanced Whey Protein or Body Fortress Super Advanced Whey Isolate, contact the experienced attorneys at FBFG to discuss your legal options. Fill out our free case evaluation form today.