Splenda Essentials’ Advertising May Be Essentially Misleading?

Splenda Essentials are higher-priced sweetener s that are purportedly fortified either with B vitamins, antioxidants, or fiber.  Those additions are designed to give the impression that Splenda Essentials will help one lose weight, avoid disease, or confer other health benefits.   As the advertising on their website states, “Make everything you sweeten a little bit better for you with Splenda Essentials Sweetener Product! It’s the same great taste you love, plus a small boost of healthy nutrients-B vitamins, antioxidants or fiber.”

By touting health benefits provided by B vitamins, antioxidants, and fiber fortification in the their marketing practices, consumers are deceived, into believing that Splenda Essentials sweeteners provided health benefits that they do not actually provide.  We are investigating potential consumer claims against the makers of Splenda Essentials.  If you or someone you know purchased Splenda Essentials, please contact us to discuss your legal options.