Beck’s Beer Is “Brewed in the United States”

Beck’s Beer is no longer brewed in Germany, yet the labeling might lead a reasonable consumer to think otherwise.  From 1873 to 2012, Beck’s was brewed in Germany, and American consumers have been paying a premium for this imported beer for years.  In 2012, Anheuser-Busch InBev, the world’s largest producer of alcoholic beverages and owner of the Beck’s Beer brand, began brewing Beck’s in the United States.  However, the six-pack and twelve-pack labels do not reveal that it is now brewed in the United States; instead, the labels state that it “Originated in Bremen, Germany,” is “brewed under the Germany Purity Law of 1516,” and is “German Quality.”  Only the bottles themselves indicate that Beck’s is a “Product of USA.”  We are  actively investigating a potential class action against Anheuser-Busch InBev for its labeling practices.

If you or someone you know purchased Beck’s Beer in the past year under the assumption that it was brewed in Germany, please contact us to discuss your legal options.